Riaan Neveling Appointed Director of Sales and Marketing at Gravity Sports Group
Gravity Sports Group has announced the appointment of Riaan Neveling as its new Director of Sales and Marketing, effective from July 2026. In his new position, Neveling will lead the company’s global sales and marketing strategy across its internationally recognised portfolio of brands, including O’NEAL, ONE Industries, and KINI Red Bull.
Bringing with him a career that spans professional motorcycle racing, premium automotive experiences, international brand leadership and global motorcycle marketing, Neveling adds a wealth of industry knowledge and strategic expertise to the Gravity Sports Group leadership team.
He joins the company after a successful tenure at KTM AG in Mattighofen, Austria, where he most recently served as Head of Global Marketing. In this role, he led an international team of 23 professionals responsible for worldwide brand and product marketing for KTM, Husqvarna Motorcycles, GASGAS, WP Suspension, global motorsport communications, as well as licensing and trademark management across the KTM AG Group.
Prior to relocating to Austria, Neveling played a significant role in strengthening KTM’s presence throughout South Africa and Sub-Saharan Africa. He was instrumental in elevating regional communications, dealer development and experiential marketing while leading several landmark projects. Among these were the international media launch of the KTM 790 ADVENTURE range in Morocco and the KTM Adventure Rally South Africa, which grew into the largest KTM Adventure Rally in the world with more than 320 paying participants.
Before entering the motorcycle industry full-time, Neveling built an impressive career with Audi Driving Experience, specialising in premium customer experiences, advanced driver training, media launches, VIP activations and specialised vehicle programmes. He later established his own consultancy, working with prestigious automotive brands including Ferrari, Mercedes-Benz, Jaguar Land Rover and BMW.
His work has taken him throughout Africa, Europe and Asia, where he delivered high-level product training, sales programmes, technical education and brand activation initiatives for some of the world’s leading automotive manufacturers.
Motorsport has always remained at the heart of Neveling’s career. He began racing motocross at the age of eight, competing successfully at both regional and national level before earning an opportunity to test with the Husqvarna Factory Racing Team in Italy. Following injuries that brought his motocross career to an end, he successfully transitioned into Supermoto, where he claimed multiple championship titles while representing South Africa internationally. He later competed in the South African Superbike Championship and raced a KTM RC8 R Track in the BOTTS Championship.
Beyond racing and marketing, Neveling has also helped shape some of Southern Africa’s most inspiring motorsport success stories. He played a key role in supporting Joey Evans’ remarkable journey to the 2017 Dakar Rally, leading fundraising campaigns, media strategy and promotional efforts that helped bring Evans’ incredible story to a global audience.
He also provided valuable support during the early stages of Ross Branch’s rally career, assisting in securing sponsorships, building race support structures and raising awareness for the Botswana rider, who has since established himself as one of the world’s leading rally competitors.
Speaking about his appointment, Neveling said the move represents an exciting new chapter in a career built around racing, athletes and action sports.
“I’ve always believed that strong brands are built through authentic passion, meaningful relationships, and unforgettable experiences,” said Neveling. “Joining Gravity Sports Group presents an incredible opportunity to help shape the future of some of the most iconic brands in motocross and action sports.”
With an exceptional combination of racing experience, technical expertise, international business leadership and global marketing knowledge, Neveling is well positioned to help drive the continued growth and evolution of Gravity Sports Group as it strengthens its presence across the international motorcycle and action sports industries.
